We aim to conduct this workshop in a single 3-hour session, after which you will receive a consolidated set of findings that give you a clear plan of action. This is a valuable and integral exercise that will give your brand transformation the best chance of success.

It consists of:

– Core positioning, competitive advantage and value proposition

– A messaging framework that is clear, consistent and compelling

– Emotional and rational reasons to choose you

– Messages that are customised based on buyer personas for different products and services

– A core idea which dramatises your genius and informs sustained creative solutions with emotive branded experiences into the future

– “Hero assets” such as a sales deck and infographic to simplify storytelling across audiences

– A dynamic visual identity that works effortlessly across audience touch points

– Metrics and KPI’s that set the benchmark for ongoing performance measurement

3 stages. 3 months. 1 simple process.

Unlocking your Genius DNA.

This is the exploration stage where we unlock your market advantage and craft a compelling value proposition that positions your brand in its most advantageous light with targeted audience messaging.

We combine desk research with a series of stakeholder interviews or workshop to understand your opportunities. We audit your current brand and benchmark you against your competitors. We map out the customer and employee experience to identify pain points and identity opportunities for improvements. We outline a success plan using KPI’s and SMART goals.

Next, we deep dive into understanding your market position and audience motivations by profiling your target audiences and craft a compelling narrative and value proposition. This framework includes targeted messaging, making your brand irresistible to your ideal audience. This phase culminates in a presentation to stakeholders where we playback our recommendations and get buy-in.

Designing your Genius brand.

A written and visual creative platform is developed to bring your genius to life, with a brand concept and a dynamic identity designed to give you a sustained heartbeat of branded experiences that connect with audiences across their touchpoints.

We create your core brand assets and develop an integrated internal and external channel strategy for the launch, with a 50:50 split of audience acquisition and demand generation. This will maximize your brand's reach and marketing effectiveness with an action plan that is aligned to audiences at each stage of your funnel.

It’s critical to align your organisation around your brand so we engage employees at this stage to get them excited and make them understand their roles in helping to deliver the brand successfully. This builds a more informed and connected culture where employees and leaders share a common set of goals and values.

Launching your Genius to the world.

The previous two stages are distilled into your GTM OS playbook so you can launch externally with confidence. This provides an easy-to-use reference to successfully activate your new brand strategy, positioning, messaging, and visual identity, providing ongoing support for your teams to establish a dynamic brand. The sustained growth of your business is ensured by connecting to audiences through consistently branded content and experiences.

All along the effectiveness is measured against your KPI dashboard so we can continuously improve your brand’s performance.