We connect your brand.
As businesses grow, transform, and adapt, critical business components like vision, strategy, operations, sales, marketing, culture, values and behaviours can become disconnected.
If not managed correctly from the onset, your brand story can lose its distinction, integrity, and clarity. The reason to choose you over your competitors becomes muddled, and you start to lose your audience.
A disconnected brand for employees affects morale, job satisfaction and loyalty.
For customers, it means you’re no longer their brand of choice.
When the emotional connection is broken, your reputation suffers. This spells disaster for any business when audience decisions are driven by emotions.
Getting clarity around your brand is crucial. By connecting your fragmented brand story together, you can start to change the attitudes, behaviours and perceptions of your audience.
Drawing on international expertise and insights, we deliver Brand, Employer Brand, Communications and Culture solutions that help connect the often-misaligned business functions of HR, Marketing and Communications.
By breaking silos, we connect Employee Experience to Customer Experience in meaningful ways. So, you get one joined up and compelling story that makes you distinctive and builds the trust that growth requires.
At Wanted, we build connected brands, from the inside out.
We do this by positioning your company with a platform of clear, consistent messaging that works across every stage of the sales funnel with micro-positioning spanning sectors, services, products, and buyers. This ensures the brand connects marketing, sales, customer experience and employee, to unlock business growth today and in the future.