It was our intention to turn abstract theory into measurable outcomes that employees could relate to. We collaborated with our production partner Rocking Horse Pictures to bring the company’s values and behaviours to life for employees in a series of engaging animations. These enabled employees to see how they contribute to the customer and patient experience, and a culture based on trust, innovation and excellence.
The success of these all came down to careful consideration of the key components. The new CEO is a believer in purpose & people, so our aim was to breathe life into the new corporate brand. The initial messaging was complex, so we wrote the scripts with the employee in mind, using everyday language to align their behaviours to relatable and tangible outcomes. We also knew that the Med Tech sector ultimately benefits people, therefore the overall effect had to be emotive. Whilst maintaining the essence of the new visual identity, we deconstructed it, and reinterpreted it to create a dynamic and playful personality that represented R1’s diverse workforce. To maintain employees interest, one animation was released every month over a four-month period.
It's early days, but we’re excited by the feedback that employees are feeling uplifted by the organisation’s purpose driven approach, with a clearer understanding of their role in taking on the R1 Values to meet customer needs. The R1 team were impressed with how we articulated complex themes into an engaging script whilst adding dynamism to the new R1 identity.
For any business going through transformation, aligning strategy, brand and culture in employee engagement initiatives is always best practice.
